Factor Bikes, a British bicycle brand, officially returned to the WorldTour arena from 2020. They have signed a contract with Israel Cycling Academy (ICA), a new team that took over Katusha-Alpecin. This contract is three years long.
This means, Factor is only absent a year. Previously, in 2017 and 2018, they supported the French team, AG2R La Mondiale.
Factor is not alone. They dragged along with its subsidiary, Black Inc., to supply wheelsets and other components. As a complement, ICA is also supported by CeramicSpeed components, Italian Selle saddles, Maxxis tires and Shimano groupset.
Rob Gitelis, Factor owner, said he was happy to be back at the highest event. Although the value to be invested is huge. According to Gitelis, ICA will provide more opportunities for Factor, than when it first supported AG2R. He said, ICA is more international.
“One of the attractive elements of ICA is that there are so many international racers there. There are America, Canada, Spain, France, etc. Later, more and more teams are becoming increasingly nationalistic. Like AG2R, even though there are racers in other countries, their languages are still very French. So, it is very attractive for us to be involved in an English-speaking team, “he explained.
Heading towards WorldTour 2020, ICA has indeed contracted many international stars. There are Nils Politt, Alex Dowsett, Dan Martin, Rory Sutherland, Davi Navarro, and Andre Greipel.
So, this team has many weapons to pursue success in various arenas. Start the grand tour (Dan Martin) to the sprint (Greipel). The plan, racers who tend to be climber will use a 02 VAM bike, while the sprinter uses Factor One.
In total, in the first year, Factor will provide around 250 bikes. Including the time trial bicycles and those used at home by ICA racers.
Besides, ICA, Factor Bikes next year also supports the women’s professional team, Parkhotel Valkenburg.